Trong c\u00e1c gi\u00e1c quan c\u1ee7a con ng\u01b0\u1eddi, c\u00f3 v\u1ebb kh\u1ee9u gi\u00e1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3nh b\u00e1o. Ch\u00fang ta nh\u1eadn ra m\u00f9i th\u1ee9c \u0103n b\u1ecb thiu, m\u00f9i ho\u00e1 ch\u1ea5t, m\u00f9i ch\u00e1y kh\u00e9t,… \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u “s\u1ed1ng s\u00f3t”.<\/p>\n\n\n\n
Nh\u01b0ng kh\u1ee9u gi\u00e1c, th\u1ef1c s\u1ef1 c\u00f2n quan tr\u1ecdng h\u01a1n th\u1ebf. <\/p>\n\n\n\n
V\u1ecf n\u00e3o kh\u1ee9u gi\u00e1c – n\u01a1i ch\u00fang ta ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u1ec1 m\u00f9i, nh\u1eadn d\u1ea1ng m\u00f9i – n\u1eb1m trong h\u1ec7 limbic, l\u00e0 n\u01a1i t\u1ea1o ra v\u00e0 truy xu\u1ea5t k\u00fd \u1ee9c c\u1ee7a con ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng k\u00fd \u1ee9c g\u1eafn v\u1edbi c\u1ea3m x\u00fac. \u0110\u00f3 l\u00e0 l\u00ed do v\u00ec sao, m\u1ed9t m\u00f9i h\u01b0\u01a1ng tho\u00e1ng qua c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n nh\u1edb v\u1ec1 k\u00fd \u1ee9c c\u1ee7a nhi\u1ec1u n\u0103m \u0111\u00e3 qua, th\u1eadm ch\u00ed m\u1ed9t kho\u1ea3nh kh\u1eafc c\u0169ng c\u00f3 th\u1ec3 tr\u1edf l\u1ea1i – t\u01b0\u01a1i m\u1edbi v\u1eb9n nguy\u00ean.<\/p>\n\n\n\n
K\u1ef3 di\u1ec7u l\u00e0 th\u1ebf, n\u00ean ch\u00fang ta v\u1eabn ch\u01b0a t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch, m\u00f4 ph\u1ecfng m\u00f9i h\u01b0\u01a1ng m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng. Khi t\u00ecm m\u1ed9t m\u00f9i h\u01b0\u01a1ng n\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd ph\u1ea3i d\u1ef1a v\u00e0o nh\u1eefng c\u00e2u ch\u1eef t\u1eeb “m\u1ed9t ai \u0111\u00f3” tr\u00ean m\u1ea1ng Internet, chuy\u1ec3n t\u1eeb m\u00f9i h\u01b0\u01a1ng th\u00e0nh nh\u1eefng so s\u00e1nh, \u1ea9n d\u1ee5, c\u1ea3m gi\u00e1c, … b\u1eb1ng tr\u1ea3i nghi\u1ec7m c\u1ee7a “m\u1ed9t ai \u0111\u00f3” \u0111\u1ed1i v\u1edbi m\u00f9i h\u01b0\u01a1ng \u1ea5y. V\u00e0 c\u0169ng v\u00ec m\u1ed7i m\u00f9i n\u01b0\u1edbc hoa khi \u1edf tr\u00ean m\u1ed7i c\u01a1 th\u1ec3, l\u00e0n da kh\u00e1c nhau \u0111\u1ec1u s\u1ebd to\u1ea3 ra m\u1ed9t m\u00f9i h\u01b0\u01a1ng kh\u00e1c nhau, th\u1eadt s\u1ef1 ri\u00eang bi\u1ec7t. N\u00ean nh\u1eefng c\u1ea3m nh\u1eadn b\u1ea1n \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb “m\u1ed9t ai \u0111\u00f3” – l\u00e0 \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb – n\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u00f3 nh\u1eefng m\u01b0\u1eddng t\u01b0\u1ee3ng m\u01a1 h\u1ed3, v\u00e0 \u0111\u1ed3ng c\u1ea3m, ch\u1ee9 kh\u00f4ng cho b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eefng nh\u1eadn \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ec1 m\u1ed9t m\u00f9i h\u01b0\u01a1ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o! <\/p>\n\n\n\n
L\u1ea7n \u0111\u1ea7u ti\u00ean m\u00ecnh bi\u1ebft \u0111\u1ebfn n\u01b0\u1edbc hoa l\u00e0 r\u1ea5t nhi\u1ec1u n\u0103m v\u1ec1 tr\u01b0\u1edbc khi m\u00ecnh x\u1ecbt th\u1eed chai n\u01b0\u1edbc hoa c\u1ee7a m\u1eb9 l\u00ean tay. M\u00ecnh c\u00f2n nh\u1edb \u0111\u00f3 l\u00e0 chai n\u01b0\u1edbc hoa Lancome Miracle m\u00e0u h\u1ed3ng trong tr\u1ebbo. X\u1ecbt xong th\u00ec b\u1ecb m\u1eb9 m\u1eafng v\u00ec d\u00e1m c\u1ea7m n\u01b0\u1edbc hoa ch\u01a1i, n\u00ean m\u00ecnh kh\u00f4ng th\u00edch m\u00f9i n\u00e0y v\u00ec trong tr\u00ed nh\u1edb th\u00ec ng\u1eedi m\u00f9i n\u00e0y l\u00fac kh\u00f4ng vui ^^ <\/p>\n\n\n\n
Vi\u1ec7c h\u1ecdc c\u00e1ch ng\u1eedi v\u00e0 mi\u00eau t\u1ea3 m\u00f9i h\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta tr\u1ea3i nghi\u1ec7m th\u1ebf gi\u1edbi xung quanh m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng h\u01a1n, kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng m\u00f9i h\u01b0\u01a1ng d\u1ec5 ch\u1ecbu m\u00e0 c\u1ea3 nh\u1eefng m\u00f9i h\u01b0\u01a1ng \u0111\u1eddi th\u01b0\u1eddng nh\u01b0 m\u00f9i gh\u1ebf sofa, m\u00f9i m\u01b0a hay m\u00f9i c\u1ee7a s\u1ef1 tinh t\u01b0\u01a1m, s\u1ea1ch s\u1ebd.<\/p>\n\n\n\n
M\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00e1ch mi\u00eau t\u1ea3 m\u00f9i h\u01b0\u01a1ng khi\u1ebfn m\u00ecnh m\u00ea \u0111\u1eafm ch\u00ednh l\u00e0 ch\u1ecb Nicky Kh\u00e1nh Ng\u1ecdc – m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f2n hay bi\u1ebft \u0111\u1ebfn v\u1edbi b\u00fat danh “N\u00e0ng Th\u01a1”. <\/p>\n\n\n\n
Tr\u00edch cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc 1 \u0111o\u1ea1n vi\u1ebft v\u1ec1 m\u00f9i h\u01b0\u01a1ng c\u1ee7a ch\u1ecb Nicky nh\u00e9 ^^<\/p>\n\n\n\n
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- N\u0103m th\u00e1ng c\u00f3 th\u1ec3 x\u00f3a nh\u00f2a nhi\u1ec1u th\u1ee9, nh\u01b0ng m\u00f9i h\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 n\u1eafm gi\u1eef ch\u00eca kh\u00f3a m\u1edf ra k\u00fd \u1ee9c. V\u00f2ng tay ng\u00e0y h\u00f4m qua v\u1eabn c\u00f2n \u0111\u00e2y, c\u00f9ng v\u1edbi nh\u1eefng cu\u1ed1n qu\u00fdt, n\u1ed3ng say, v\u00e0 l\u1eb7ng im ch\u1ec9 \u0111\u00f4i ta bi\u1ebft.<\/li>\n\n\n\n
- CHANCE l\u00e0 d\u00f2ng n\u01b0\u1edbc hoa duy nh\u1ea5t c\u1ee7a CHANEL \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3\u2026 \u201ckh\u00f4ng ch\u1eafc ch\u1eafn\u201d<\/li>\n<\/ol>\n\n\n\n
N\u1ebfu N\u00b05 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 v\u0129nh c\u1eedu<\/p>\n\n\n\n
Coco Mademoiselle l\u00e0 m\u1ed9t b\u01b0\u1edbc ch\u00e2n c\u00f3 ch\u1ee7 \u0111\u00edch<\/p>\n\n\n\n
Les Eaux de Chanel l\u00e0 h\u1ed3i \u1ee9c t\u1eeb nh\u1eefng chuy\u1ebfn t\u00e0u ngang \u0111\u1eddi Gabrielle<\/p>\n\n\n\n
Th\u00ec CHANCE l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u ch\u01b0a bi\u1ebft, nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3, nh\u1eefng \u0111i\u1ec1u x\u1ea3y ra n\u1ebfu em d\u00e1m th\u1eed.<\/p>\n\n\n\n
L\u00e0 v\u1eadn may mang d\u00e1ng h\u00ecnh c\u00f4 g\u00e1i m\u1ec9m c\u01b0\u1eddi gi\u1eefa ng\u00e3 t\u01b0 s\u1ed1 ph\u1eadn, xoay nh\u1eb9 m\u00ecnh, tung \u0111\u1ed3ng xu v\u00e0o b\u1ea7u tr\u1eddi r\u1ed3i b\u01b0\u1edbc \u0111i \u2014 kh\u00f4ng ngo\u1ea3nh l\u1ea1i. N\u01a1i giao l\u1ed9 n\u00e0y, em c\u00f3 th\u1ec3 r\u1ebd, c\u00f3 th\u1ec3 y\u00eau. Mi\u1ec5n l\u00e0 em c\u00f2n tin.<\/p>\n\n\n\n
\ud835\udc02\ud835\udc07\ud835\udc00\ud835\udc0d\ud835\udc02\ud835\udc04 \ud835\udc24\ud835\udc21\ud835\udc28\u0302\ud835\udc27\ud835\udc20 \ud835\udc1c\ud835\udc28\u0301 \ud835\udc26\ud835\udc28\u0323\u0302\ud835\udc2d \ud835\udc25\ud835\udc28\u031b\u0300\ud835\udc22 \ud835\udc21\ud835\udc2e\u031b\u0301\ud835\udc1a \ud835\udc2b\ud835\udc28\u0303 \ud835\udc2b\ud835\udc1a\u0300\ud835\udc27\ud835\udc20. \ud835\udc0c\ud835\udc1a\u0300 \ud835\udc25\ud835\udc1a\u0300 \ud835\udc26\ud835\udc28\u0323\u0302\ud835\udc2d \ud835\udc25\ud835\udc28\u031b\u0300\ud835\udc22 \ud835\udc26\ud835\udc28\u031b\u0300\ud835\udc22. L\u00e0 c\u00f4 g\u00e1i duy nh\u1ea5t kh\u00f4ng h\u1ee9a h\u1eb9n g\u00ec c\u1ea3 ch\u1ec9 m\u1ec9m c\u01b0\u1eddi, \u0111\u01b0a tay ra v\u00e0 b\u1ea3o: \u201c\u0110i v\u1edbi em m\u1ed9t \u0111o\u1ea1n. Bi\u1ebft \u0111\u00e2u \u0111i\u1ec1u tuy\u1ec7t v\u1eddi s\u1ebd ch\u1edd ph\u00eda tr\u01b0\u1edbc”.<\/p>\n\n\n\n
Thanh xu\u00e2n ai m\u00e0 kh\u00f4ng t\u1eebng y\u00eau nh\u1eefng chai CHANCE tr\u00f2n xoe nh\u01b0 \u0111\u1ed3ng xu s\u1ed1 ph\u1eadn m\u00e0u xanh m\u00e0u v\u00e0ng m\u00e0u h\u1ed3ng, h\u01b0\u01a1ng nh\u01b0 c\u01a1n l\u1ed1c c\u1ee7a ni\u1ec1m vui v\u00e0 v\u1eadn may. V\u00e0 d\u00f9 ng\u01b0\u1eddi ta \u0111\u00e3 \u0111i qua thanh xu\u00e2n hay ch\u01b0a, trong m\u1ed7i ng\u01b0\u1eddi ph\u1ee5 n\u1eef lu\u00f4n t\u1ed3n t\u1ea1i m\u1ed9t c\u00f4 g\u00e1i tu\u1ed5i \u0111\u00f4i m\u01b0\u01a1i m\u1eb7c chi\u1ebfc \u0111\u1ea7m m\u00e0u violet m\u1ec1m nh\u01b0 kh\u00f3i s\u1edbm, \u00f4m m\u1ed9t b\u00f3 hoa di\u00ean v\u0129 th\u01a1m b\u1ed9t ph\u1ea5n, kh\u00f4ng ng\u00e2y th\u01a1 nh\u01b0ng kh\u00f4ng m\u1ea5t ni\u1ec1m tin v\u00e0o s\u1ef1 b\u1ea5t ng\u1edd.<\/p>\n<\/blockquote>\n\n\n\n
Nh\u01b0ng \u0111\u1ec3 n\u00f3i v\u1ec1 m\u00f9i h\u01b0\u01a1ng th\u00ec c\u00f2n r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c \u0111\u00e1ng \u0111\u1ec3 n\u00f3i. <\/p>\n\n\n\n
M\u00ecnh \u0111\u00e3 nghe v\u00e0 r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi 1 t\u1eadp c\u00f3 t\u1ef1a \u0111\u1ec1 “Perfume” n\u1eb1m trong ch\u01b0\u01a1ng tr\u00ecnh podcast “Articles of Interest” c\u1ee7a Avery Trufelman. T\u1eadp podcast \u0111\u01b0a m\u00ecnh kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p v\u00e0 th\u00fa v\u1ecb c\u1ee7a n\u01b0\u1edbc hoa v\u00e0 kh\u1ee9u gi\u00e1c, b\u1eaft \u0111\u1ea7u b\u1eb1ng \u0111\u1ecbnh ki\u1ebfn c\u1ee7a Avery r\u1eb1ng “n\u01b0\u1edbc hoa l\u00e0 th\u1ee9 m\u00f9i nh\u01b0 ho\u00e1 ch\u1ea5t – ch\u1ec9 l\u00e0 m\u1ed9t “tr\u00f2 l\u1eeba b\u1ecbp”<\/strong> \u0111\u1ec3 c\u00e1c c\u00f4ng ty ki\u1ebfm ti\u1ec1n<\/em> t\u1eeb bao b\u00ec v\u00e0 t\u00ean tu\u1ed5i”.<\/p>\n\n\n\n
Cu\u1ed9c \u0111\u1ed1i tho\u1ea1i m\u1edf \u0111\u1ea7u podcast l\u00e0 gi\u1eefa Avery Trufelman v\u00e0 Rachel Syme, m\u1ed9t c\u00e2y b\u00fat c\u1ee7a t\u1edd New Yorker – v\u1ed1n l\u00e0 ng\u01b0\u1eddi r\u1ea5t \u0111am m\u00ea n\u01b0\u1edbc hoa. Avery quy\u1ebft \u0111\u1ecbnh c\u00f9ng Rachel \u0111i mua s\u1eafm \u1edf Sephora \u0111\u1ec3 t\u00ecm hi\u1ec3u \u0111i\u1ec1u g\u00ec \u1edf n\u01b0\u1edbc hoa \u0111\u00e3 l\u00e0m Rachel say m\u00ea. Rachel xem n\u01b0\u1edbc hoa kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 m\u1ed9t “l\u1ed1i v\u00e0o”<\/strong> ngh\u1ec7 thu\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi trang. <\/p>\n\n\n\n
\u0110\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n, Avery \u0111\u00e3 ph\u1ecfng v\u1ea5n Pamela Dalton, m\u1ed9t nh\u00e0 khoa h\u1ecdc t\u1ea1i Monell Chemical Senses Center. Dalton gi\u1ea3i th\u00edch r\u1eb1ng kh\u1ee9u gi\u00e1c l\u00e0 m\u1ed9t gi\u00e1c quan th\u01b0\u1eddng b\u1ecb con ng\u01b0\u1eddi xem nh\u1eb9 nh\u1ea5t, v\u00ec ch\u00fang ta kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch n\u00f3 m\u1ed9t c\u00e1ch kh\u00e1ch quan ho\u1eb7c khoa h\u1ecdc. M\u1eb7c d\u00f9 con ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ng\u1eedi \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed3ng \u0111\u1ed9 r\u1ea5t nh\u1ecf, nh\u01b0ng ch\u00fang ta l\u1ea1i \u00edt khi s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng n\u00e0y. V\u1ec1 m\u1eb7t l\u1ecbch s\u1eed, c\u00e1c tri\u1ebft gia ph\u01b0\u01a1ng T\u00e2y nh\u01b0 Plato v\u00e0 Kant \u0111\u00e3 coi kh\u1ee9u gi\u00e1c l\u00e0 gi\u00e1c quan “th\u1ee9 y\u1ebfu v\u00e0 th\u1ea5p k\u00e9m”<\/strong>, khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u1ec9 ch\u00fa \u00fd \u0111\u1ebfn m\u00f9i h\u01b0\u01a1ng khi ch\u00fang g\u00e2y ra m\u1ed1i \u0111e d\u1ecda (nh\u01b0 th\u1ee9c \u0103n \u00f4i thiu, h\u1ecfa ho\u1ea1n, v.v.)<\/p>\n\n\n\n
Ti\u1ebfp t\u1ee5c podcast v\u1edbi Miranda Gordon (Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Marketing) v\u00e0 Gino Percantino (chuy\u00ean gia t\u1ea1o h\u01b0\u01a1ng) c\u1ee7a Mane, m\u1ed9t trong s\u1ed1 \u00edt c\u00f4ng ty l\u1edbn chuy\u00ean s\u1ea3n xu\u1ea5t n\u01b0\u1edbc hoa cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. Miranda kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c t\u1ea1o ra n\u01b0\u1edbc hoa l\u00e0 m\u1ed9t “ngh\u1ec7 thu\u1eadt”<\/strong>, gi\u1ed1ng nh\u01b0 s\u00e1ng t\u00e1c \u00e2m nh\u1ea1c hay bi\u00ean \u0111\u1ea1o m\u00faa.<\/p>\n\n\n\n
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- T\u1ea1o h\u01b0\u01a1ng:<\/strong> Gino gi\u1ea3i th\u00edch qu\u00e1 tr\u00ecnh t\u1ea1o ra c\u00e1c n\u1ed1t h\u01b0\u01a1ng (notes) v\u00e0 c\u00e1c “h\u00f2a \u00e2m”<\/strong> (accords). M\u1ed9t s\u1ed1 m\u00f9i h\u01b0\u01a1ng t\u1ef1 nhi\u00ean nh\u01b0 cam qu\u00fdt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chi\u1ebft xu\u1ea5t d\u1ec5 d\u00e0ng, nh\u01b0ng nhi\u1ec1u m\u00f9i kh\u00e1c nh\u01b0 t\u00e1o hay sung ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c h\u1ee3p ch\u1ea5t h\u00f3a h\u1ecdc kh\u00e1c nhau. V\u00ed d\u1ee5, Gino c\u00f3 th\u1ec3 bi\u1ebfn m\u00f9i d\u1eeba th\u00e0nh m\u00f9i sung b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c.<\/li>\n\n\n\n
- Th\u00e1ch th\u1ee9c:<\/strong> Qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi c\u00e1c quy \u0111\u1ecbnh, t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a nguy\u00ean li\u1ec7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, g\u1ed7 \u0111\u00e0n h\u01b0\u01a1ng \u1ea4n \u0110\u1ed9 r\u1ea5t khan hi\u1ebfm, v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 b\u1ecb c\u1ea5m do lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe.<\/li>\n<\/ul>\n\n\n\n
M\u00f9i h\u01b0\u01a1ng c\u0169ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i theo t\u1eebng th\u1eddi k\u1ef3 l\u1ecbch s\u1eed v\u00e0 v\u0103n h\u00f3a.<\/p>\n\n\n\n
Barbara Herman, t\u00e1c gi\u1ea3 s\u00e1ch “Scent and Subversion” \u0111\u00e3 chia s\u1ebb v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a c\u00e1c m\u00f9i n\u01b0\u1edbc hoa. <\/p>\n\n\n\n
Trong nh\u1eefng n\u0103m 1920-1940, n\u01b0\u1edbc hoa c\u00f3 t\u00ednh animalic<\/strong>, th\u01b0\u1eddng c\u00f3 m\u00f9i m\u1ea1nh, gi\u1ed1ng nh\u01b0 “thu\u1ed1c l\u00e1 v\u00e0 da thu\u1ed9c”<\/strong>, \u0111\u1ea7y t\u00e1o b\u1ea1o, g\u1ee3i d\u1ee5c. Th\u1eadm ch\u00ed c\u00f3 nh\u1eefng th\u00e0nh ph\u1ea7n \u0111\u1ed9ng v\u1eadt nh\u01b0 long di\u00ean h\u01b0\u01a1ng (s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1 nh\u00e0 t\u00e1ng) v\u00e0 x\u1ea1 h\u01b0\u01a1ng (t\u1eeb tuy\u1ebfn h\u01b0\u01a1u x\u1ea1).<\/p>\n\n\n\n
V\u00e0o nh\u1eefng n\u0103m 1950, m\u00f9i h\u01b0\u01a1ng tr\u1edf n\u00ean nh\u1eb9 nh\u00e0ng v\u00e0 n\u1eef t\u00ednh h\u01a1n, v\u1edbi c\u00e1c n\u1ed1t hoa “r\u1ef1c r\u1ee1.” Th\u1eadp ni\u00ean 1970s l\u00e0 c\u1ee7a m\u00f9i ho\u1eafc h\u01b0\u01a1ng patchouli, t\u1ef1 nhi\u00ean.<\/span><\/p>\n\n\n\n
Th\u1eadp ni\u00ean 1980 ch\u1ee9ng ki\u1ebfn s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00e1c m\u00f9i h\u01b0\u01a1ng \u0111\u1eadm, ph\u00f4 tr\u01b0\u01a1ng, trong khi nh\u1eefng n\u0103m 1990 l\u1ea1i l\u00e0 k\u1ef7 nguy\u00ean c\u1ee7a “m\u00f9i h\u01b0\u01a1ng s\u1ea1ch”<\/strong> (fresh & clean<\/strong> scents) nh\u01b0 CK One, nh\u1eb9 nh\u00e0ng, d\u1ec5 ch\u1ecbu v\u00e0 \u00edt g\u00e2y kh\u00f3 ch\u1ecbu.<\/p>\n\n\n\n
V\u0103n h\u00f3a M\u1ef9 mang t\u00ednh Puritan: th\u00edch \u201cth\u01a1m s\u1ea1ch\u201d h\u01a1n \u201csexy funk\u201d. Trong khi Ph\u00e1p coi ch\u00fat \u201cfunky\u201d l\u00e0 g\u1ee3i c\u1ea3m. Miranda Gordon cho r\u1eb1ng s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u00f9i h\u01b0\u01a1ng “s\u1ea1ch”<\/strong> \u1edf M\u1ef9 ph\u1ea3n \u00e1nh quan ni\u1ec7m “thanh gi\u00e1o”<\/strong> (Puritanical), n\u01a1i m\u00e0 s\u1ef1 g\u1ee3i c\u1ea3m hay “ph\u00f3ng kho\u00e1ng” c\u1ee7a m\u00f9i h\u01b0\u01a1ng b\u1ecb coi l\u00e0 \u0111i\u1ec1u kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n
Trong 15 n\u0103m qua, m\u1ed9t phong tr\u00e0o n\u01b0\u1edbc hoa \u0111\u1ed9c l\u1eadp \u0111\u00e3 xu\u1ea5t hi\u1ec7n, cho ph\u00e9p c\u00e1c chuy\u00ean gia t\u1ea1o h\u01b0\u01a1ng th\u1eed nghi\u1ec7m v\u1edbi nh\u1eefng m\u00f9i h\u01b0\u01a1ng “k\u1ef3 l\u1ea1 v\u00e0 kh\u00e1c th\u01b0\u1eddng”<\/strong>. Avery \u0111\u1ebfn m\u1ed9t c\u1eeda h\u00e0ng t\u00ean l\u00e0 Tigerlily \u1edf San Francisco, n\u01a1i c\u00f4 ng\u1eedi \u0111\u01b0\u1ee3c nh\u1eefng m\u00f9i h\u01b0\u01a1ng \u0111\u1ed9c \u0111\u00e1o l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb “hang d\u01a1i” hay “m\u1ef1c in”.<\/p>\n\n\n\n
Indie perfumers th\u01b0\u1eddng c\u00f3 ngh\u1ec1 kh\u00e1c (nh\u00e0 khoa h\u1ecdc, n\u00f4ng d\u00e2n, k\u1ef9 s\u01b0 an ninh m\u1ea1ng) nh\u01b0ng s\u00e1ng t\u1ea1o n\u01b0\u1edbc hoa nh\u01b0 ngh\u1ec7 thu\u1eadt ng\u00e1ch. H\u1ecd l\u00e0 nh\u1eefng ngh\u1ec7 nh\u00e2n t\u1ef1 do, kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n\n\n\n
Qu\u1ea3 th\u1ef1c, \u0111\u1ec3 n\u00f3i v\u1ec1 m\u00f9i h\u01b0\u01a1ng th\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 n\u00f3i. <\/p>\n\n\n\n
P\/s: C\u00f3 hai m\u00f9i h\u01b0\u01a1ng g\u1ea7n \u0111\u00e2y m\u1ed7i khi v\u00f4 t\u00ecnh ch\u1ea1m ph\u1ea3i \u0111\u1ec1u khi\u1ebfn s\u1ed1ng m\u0169i m\u00ecnh cay cay. B\u1edfi l\u1ebd, t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t m\u00f9i h\u01b0\u01a1ng “v\u1eeba v\u1eb7n” v\u1edbi ai \u0111\u00f3, ch\u00ednh l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh tinh t\u1ebf nh\u1ea5t c\u1ee7a s\u1ef1 th\u1ea5u hi\u1ec3u. V\u00e0 “\u0111\u01b0\u1ee3c hi\u1ec3u” c\u0169ng c\u00f3 ngh\u0129a l\u00e0 “\u0111\u01b0\u1ee3c y\u00eau”. Ho\u1eb7c c\u1ea3 hai, nh\u1ec9 \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"
Trong c\u00e1c gi\u00e1c quan c\u1ee7a con ng\u01b0\u1eddi, c\u00f3 v\u1ebb kh\u1ee9u gi\u00e1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3nh b\u00e1o. Ch\u00fang ta nh\u1eadn ra m\u00f9i th\u1ee9c \u0103n b\u1ecb thiu, m\u00f9i ho\u00e1 ch\u1ea5t, m\u00f9i ch\u00e1y kh\u00e9t,… \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u “s\u1ed1ng s\u00f3t”. Nh\u01b0ng kh\u1ee9u gi\u00e1c, th\u1ef1c s\u1ef1 c\u00f2n quan tr\u1ecdng […]<\/p>\n","protected":false},"author":1,"featured_media":4646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hieu"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2025\/11\/Beige-Minimalist-Aesthetic-Lifestyle-Blog-YouTube-Banner-2-scaled.jpg?fit=2560%2C1440&ssl=1","jetpack-related-posts":[{"id":4304,"url":"https:\/\/hoangthilinhchi.com\/?p=4304","url_meta":{"origin":4614,"position":0},"title":"BA \u0110I\u1ec0U AI C\u0168NG MONG C\u1ea6U – C\u00c1CH \u0110\u1ec2 TH\u00daC \u0110\u1ea8Y B\u1ea4T K\u00cc AI, B\u1ea4T K\u00cc L\u00daC N\u00c0O, B\u1ea4T K\u1ec2 \u1ede \u0110\u00c2U","author":"alittlebeasty","date":"21\/03\/2023","format":false,"excerpt":"Maslow \u0111\u00e3\u00a0\u0111\u00fang. M\u1ed9t khi \u0111\u00e3 c\u00f3 \u0111\u1ee7 n\u01a1i \u0103n ch\u1ed1n \u1edf, ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u m\u01b0u c\u1ea7u s\u1ef1 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, nh\u01b0ng tr\u01b0\u1edbc \u0111\u00f3, ch\u00fang ta c\u00f2n ph\u1ea3i c\u1ea3m th\u1ea5y an to\u00e0n, g\u1ea7n g\u0169i v\u00e0 c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng. Kh\u00f4ng c\u00f3 03 \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u00f3 th\u00ec\u2026","rel":"","context":"In "h\u1ecdc"","block_context":{"text":"h\u1ecdc","link":"https:\/\/hoangthilinhchi.com\/?cat=3"},"img":{"alt_text":"BA \u0110I\u1ec0U AI C\u0168NG MONG C\u1ea6U - C\u00c1CH \u0110\u1ec2 TH\u00daC \u0110\u1ea8Y B\u1ea4T K\u00cc AI, B\u1ea4T K\u00cc L\u00daC N\u00c0O, B\u1ea4T K\u1ec2 \u1ede \u0110\u00c2U","src":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2023\/03\/blog-banner-3.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2023\/03\/blog-banner-3.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2023\/03\/blog-banner-3.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2023\/03\/blog-banner-3.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2023\/03\/blog-banner-3.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":800,"url":"https:\/\/hoangthilinhchi.com\/?p=800","url_meta":{"origin":4614,"position":1},"title":"M\u1ed9t ng\u00e0y h\u00e8","author":"alittlebeasty","date":"13\/07\/2019","format":false,"excerpt":"H\u00f4m nay l\u00e0 m\u1ed9t ng\u00e0y h\u00e8 ch\u00ednh hi\u1ec7u. M\u1ea5t \u0111i\u1ec7n. Ng\u1ed3i b\u00ean hi\u00ean nh\u00e0 h\u00f3ng ch\u00fat gi\u00f3 tr\u1eddi. Tay c\u1ea7m que kem m\u00e1t l\u1ea1nh, v\u00e0 vu\u1ed1t vu\u1ed1t h\u00e0ng t\u00f3c mai d\u1ea5p d\u00ednh m\u1ed3 h\u00f4i, m\u00ecnh ch\u1ee3t ngh\u0129. M\u00ecnh ch\u01b0a bao gi\u1edd th\u00edch m\u00f9a h\u00e8. M\u00f9a h\u00e8 v\u1edbi c\u00e1i n\u1eafng \u0111\u1ebfn\u2026","rel":"","context":"In "ch\u1ea1m"","block_context":{"text":"ch\u1ea1m","link":"https:\/\/hoangthilinhchi.com\/?cat=2"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2019\/07\/Cellar-Photo-Blog-Banner-3.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2019\/07\/Cellar-Photo-Blog-Banner-3.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2019\/07\/Cellar-Photo-Blog-Banner-3.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2019\/07\/Cellar-Photo-Blog-Banner-3.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2019\/07\/Cellar-Photo-Blog-Banner-3.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2480,"url":"https:\/\/hoangthilinhchi.com\/?p=2480","url_meta":{"origin":4614,"position":2},"title":"Social Marketers Guide: Understanding Human Psychology \u2013 Part 1","author":"alittlebeasty","date":"25\/02\/2021","format":false,"excerpt":"Sau m\u1ed9t bu\u1ed5i coaching m\u00ecnh \u0111\u00e3 nh\u1eadn ra r\u1eb1ng c\u00f3 2 k\u1ef9 n\u0103ng si\u00eau c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ng\u00e0nh ngh\u1ec1 n\u00e0o \u0111\u00f3 ch\u00ednh l\u00e0 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng (Sales Skills) v\u00e0 k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb (Marketing Skills). T\u1eeb \u0111\u00f3 th\u00ec m\u00ecnh b\u1eaft \u0111\u1ea7u \u0111\u1ecdc v\u1ec1 Sales v\u00e0 Marketing\u2026","rel":"","context":"In "h\u1ecdc"","block_context":{"text":"h\u1ecdc","link":"https:\/\/hoangthilinhchi.com\/?cat=3"},"img":{"alt_text":"by alittlebeasty","src":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2021\/03\/Neutral-Minimal-Portfolio-Presentation-4.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2021\/03\/Neutral-Minimal-Portfolio-Presentation-4.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2021\/03\/Neutral-Minimal-Portfolio-Presentation-4.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2021\/03\/Neutral-Minimal-Portfolio-Presentation-4.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hoangthilinhchi.com\/wp-content\/uploads\/2021\/03\/Neutral-Minimal-Portfolio-Presentation-4.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2128,"url":"https:\/\/hoangthilinhchi.com\/?p=2128","url_meta":{"origin":4614,"position":3},"title":"Li\u1ec7u c\u00f3 kh\u00f3 \u0111\u1ec3 tr\u1edf n\u00ean tinh t\u1ebf?","author":"alittlebeasty","date":"12\/10\/2020","format":false,"excerpt":"Ch\u1ed7 ng\u1ed3i \u1edf qu\u00e1n c\u00e0 ph\u00ea l\u00e0 ngay c\u1ea1nh m\u1ed9t khung c\u1eeda s\u1ed5 \u0111\u1ea7y n\u1eafng. N\u1eafng chi\u1ebfu v\u00e0o ch\u1eadu c\u00e2y \u0111\u1eb7t tr\u00ean b\u00e0n, l\u1ea5p l\u00e1nh tr\u00ean m\u00e0u l\u00e1 t\u01b0\u01a1i xanh. 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